Just what the world was short of — until now –a tote bag with a built-in solar panel so your phone, iPod and camera “stay totally charged while you are on the beach”.

As the manufacturers say with a breathtaking lack of self-consciousness: “We have built the world’s first heavy-duty solar beach tote that incorporates our high-tech flexible solar panel. With the Juice Bag Beach Tote, your phone is good to go, and your camera is always ready for that one great shot — no matter how far you are from a power outlet.”

Obviously, you’re a deeply environmentally aware person, which makes you intelligent and sensitive, not to mention clued-up and sensible. I therefore ask you to consider whether a Reware price tag of $249.99 for this piece of insane vanity can be justified in any way.